The aviation industry is full of great stories. Every company has a tale to tell — from the largest OEM to the smallest supplier — and each year, thousands of industry professionals travel to trade shows to tell their stories. But with more than 750 exhibitors showcasing their rotary-wing wares, how do you climb above the crowd?

It's simple, really. You provide INSIGHT. INSIGHT is the luxurious trade shows publication that helps your company make a big impression for a small investment. Brought to you by the same publisher that produces the award-winning Skies and Vertical aviation magazines, INSIGHT rises above the plethora of predictable tradeshow coverage.

Imagine telling your story with the help of a professional writer, packaging it with stellar original photography and top notch design, and having it available at the static display, in addition to circulation on the show floor.

Time is running out!

NBAA 2016

We’re already hard at work on the 2017 Heli-Expo edition of Insight magazine, and now is the time to join us!

Time is running out for your chance to reserve a spot in this special edition of Insight, a luxurious, tradeshow-only publication designed to help your company stand out from the crowd.

The deadline to confirm your place is January 6, 2017.

For exhibitors, Insight represents an affordable, brand new opportunity to stand out from others who will be vying for attention at HAI Heli-Expo in Dallas, Texas.

Brought to you by the makers of Vertical and Skies magazines, Insight is a new, premium quality publication that tells your story in a sleek and welcoming format.

As technology has changed over the years, so too has the way we receive our show information. In the past, we may have relied on the plethora of show dailies to keep up with event news. But today, thanks to technology, most of us have already read the latest news on our smartphones or tablets even before we make it to the show.

That’s why we created Insight.

Companies, especially smaller ones, have long struggled to find new and affordable ways to get the attention of showgoers. Until now, their options have been limited.

At Insight, our goal is simple. We exist so that companies, big and small, can make a premium impression at a tradeshow for an affordable investment.

Best of all, we do all the work for you! As you will see in this issue, our rich editorial content is combined with stellar photography, engaging readers with beautifully designed one- or two-page stories.

We would love for you to join us in the next issue of Insight. Contact us by January 6, 2017 to reserve your space!

We hope you enjoy the latest issue of Insight magazine, and we welcome any feedback that you may have. We can be reached at [email protected].

Enjoy the show!

Mike & Linda Reyno
Owners/Publisher, INSIGHT
MHM Publishing

Why Advertise?

Quite simply, there's nothing like it at any trade show. INSIGHT is a high-impact, customized publication that tells your company's story while raising target market awareness of your products and services. Distributed exclusively at major trade shows, INSIGHT communicates your message to a captive event audience, in an exclusive format that gives your show investment an added boost.

INSIGHT delivers so much more than a regular ad! Imagine having access to professional writers, photographers and layout designers who work with you to create just the right trade show message. We deliver that and more, with custom-crafted advertorial guaranteed to showcase your products and services. Our distinctive 12"x11" glossy magazine takes the predictability out of trade show messaging to help you rise above the crowd, make a lasting impact and drive your sales objectives long after the show doors close.

Top Reasons to advertise with INSIGHT

  • Reach a captive audience at a trade show
  • Trade show attendees tend to keep high-quality publications for future reference
  • Reminds existing customers about the products and services you offer
  • Distinguish yourself from your competitors
  • INSIGHT is everywhere your audience is
  • INSIGHT is a large, glossy format magazine, which means greater impact and greater attention paid to your advertorial
  • More than an ad - it's your story, in your words
    and pictures
  • High quality images that enhance your story
  • Your story gets read by your targeted audience!

Advertising Specs


  • Professionally designed.
  • Professionally-written articles about your company.
  • Eye-catching photography that engages the audience.
  • Unique 12" x 11" magazine using the heaviest paper stock in the industry to showcase your company.
  • No cluttered advertising pages to compete with your article.

Non-Competitive Environment

Content in INSIGHT is divided into categories to ensure equal representation of different industry sectors. When you book in one of our categories, your profile will be one of a very limited number in your sector. As well, you'll have first right of refusal for the next issue of INSIGHT.


Click thumbnails to view larger sample layouts.

Two Pages (800 words)
One Page (400 words)
Half Page (200 words)